Category Archives: Uncategorized

Corporate sponsorship of sports events is a well-established practice. Tune your television to any auto race, tennis match, or baseball game and you’ll see a number of corporate logos. Because sports events invoke excitement and such positive emotional responses in … Continue reading →

So you’re a hotel sales professional tasked with booking teams or sports events. Are you “game ready”?The sports event and team business can be an enjoyable, challenging, and lucrative market, but there are some major differences from the usual corporate … Continue reading →